By  on October 22, 2018

The face of America is changing rapidly—but is the beauty industry changing with it?

On the one hand, you have the explosion in foundation shade ranges, as ushered in by Rihanna with Fenty Beauty. On the other, the number of women of color (including African-American, Latina, Asian and Native American) in power positions in the beauty industry is shockingly low. In an era in which non-Caucasians are becoming the majority—according to statistics from the U.S. Census Bureau, the Centennials (a.k.a Generation Z) will be the first majority-minority generation in the U.S.—the mandate is not multicultural marketing but marketing for a multicultural world.

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