Valentine’s Day can be a bust for those without a partner. This year, the beauty industry has a game plan. Buoyed by a robust Christmas, the industry is hauling out offers to wrest Valentine’s Day presents away from the chocolate, jewelry and floral categories. What’s notable is that brands are borrowing a strategy that propelled sales last Yule — promoting products for self-purchase for those without significant others.
No matter the intended recipient, Valentine’s Day is shaping up to be the second largest in the 15 years since the National Retail Federation started tracking its sales. According to the NRF and Prosper Insights & Analytics, total spending for the romantic holiday will hit $19.6 billion, up from $18.2 billion last year. Jewelry, a night out, flowers and clothing top the gift list, but if the beauty industry has its way, fragrances, candles and even chocolate wax services could muscle into the top-selling list.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos