Valentine’s Day can be a bust for those without a partner. This year, the beauty industry has a game plan. Buoyed by a robust Christmas, the industry is hauling out offers to wrest Valentine’s Day presents away from the chocolate, jewelry and floral categories. What’s notable is that brands are borrowing a strategy that propelled sales last Yule — promoting products for self-purchase for those without significant others.
No matter the intended recipient, Valentine’s Day is shaping up to be the second largest in the 15 years since the National Retail Federation started tracking its sales. According to the NRF and Prosper Insights & Analytics, total spending for the romantic holiday will hit $19.6 billion, up from $18.2 billion last year. Jewelry, a night out, flowers and clothing top the gift list, but if the beauty industry has its way, fragrances, candles and even chocolate wax services could muscle into the top-selling list.
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews