By  on December 3, 2018

Looking healthy has supplanted the image of beauty as only being about lacquered lips and lengthy lashes.

There is a new and more holistic definition of beauty, according to a just released Euromonitor International survey. The research dissected consumer attitudes in the $460 billion global beauty and personal care products industry, a business projected to post a 6 percent sales increase when the books close on 2018. Globally, more than 50 percent of the 20,000 consumers in 20 markets said their concept of beauty is looking healthy.

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