By  on May 29, 2018

Becoming a 10x brand will be crucial for those competing in the beauty industry, according to Terry Young, chief executive officer and founder of Sparks & Honey.

From his vantage point at Sparks & Honey, a cultural consultancy that helps companies understand the implications of a changing market, Young suggested businesses need to rethink strategies for dealing with rapidly changing industry developments. “Thinking about change as only incremental isn’t going to work in a world that is moving at the pace of change we are seeing in this environment. It requires us to think exponentially and exponential change is driven by technology.”

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