PARIS — From Qiriness to Prescription Lab and État Pur, a crop of small European direct-to-consumer beauty brands are launching experiential pop-up shops here as the channel proliferates and broadens in scope, and provides a valuable testbed for online players eyeing freestanding stores.
“We are growing quite fast in the French and export markets, [so] we need a flagship for the brand image,” explained Mi-Ryung Beilvert, founder and president of Qiriness, an at-home spa line kicked off in 2004 in the digital realm. She said the idea with the brand’s first pop-up, running from Oct. 5 to Feb. 24, is also to try out the market for a stand-alone shop, while acting as a communication tool in social and traditional media, as well as a brand ambassador.
Move over millennials, a new generation is coming of age.
At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular.
We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup.
West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style. Called Alpha, signifying a new beginning, this age group is unlike any the world has ever seen.
And combined with Gen Z, their slightly older counterparts, their numbers are strong. According to the U.S. Census Bureau, in 2025, people aged 17 and under will comprise 43 percent of the U.S. population. Already, they are significant consumers of beauty: According to NPD, 69 percent of Gen Zers use color cosmetics and 68 percent have a skin-care regimen.
With numbers like that, Alphas and Gen Z are expected to have a sociocultural and economic impact equal to that of their parents or older siblings, the Millennials.
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Today we honor an icon, Karl Lagerfeld. Read WWD’s tribute to the late designer, whose prolific career has influenced fashion and culture overall for the last 60 years. Link in bio.
Following the news of Karl Lagerfeld’s passing, Chanel said it has appointed studio director Virginie Viard to continue the legendary designer's work.
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Karl Lagerfeld has died in Paris.
The designer, one of the most prolific, admired and multi-talented fashion figures of the modern age, worked tirelessly until the end, giving instructions to his teams for the Fendi fall ready-to-wear collection, due to take place in Milan on Thursday.