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Beauty Radar Screen: October 14, 2010

P&G is on the move again in the men's market. Also, L’Oréal awards grants to five female scientists and the Organic Pharmacy introduces phthalate-free scents.

NEW  YORK — Procter & Gamble Co. is on the move once again in the men’s market.

During the consumer products giant’s day-long “The Beauty Debate: Facing Forever” media event on Manhattan’s West Side Wednesday, executives unveiled plans to pump up existing and acquired men’s businesses — namely the red-hot Old Spice, as well as Zirh and The Art of Shaving. In what a spokesman called “P&G’s first entry into the male antiaging market,” the firm will introduce in January or February a product called Reverse Anti-Aging Serum within the Zirh brand, which P&G acquired in June 2009.

Reverse is designed to have two benefits: an immediate reduction in the appearance of pores and fine lines as well as a firming effect over time, thanks to its peptide-based formulation. Its key ingredients are niacinamide to promote a healthy skin barrier, silicone elastomer to fill in surface texture, glycerine for its moisturizing properties and penta-peptide to bolster collagen production.

The $45 item will be carried at The Art of Shaving stores, upscale specialty stores and at

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P&G outlined a retail expansion strategy Wednesday for The Art of Shaving. The firm, which P&G also acquired in June 2009, is said to be up 30 percent in sales year-on-year, and it operates 42 stores today. In the next 18 months, according to P&G, an additional 13 stores will be opened in major markets.

Under Old Spice, which has been bolstered this year by a hit advertising campaign featuring former football player Isaiah Mustafa — aka the Old Spice Man — P&G said it will introduce in spring four fragranced moisturizing body washes called Matterhorn, Denali, Cyprus and Fiji. P&G also highlighted a men’s grooming merchandising concept called The Guy Aisle. A visual during a presentation on P&G’s men’s grooming brands showed a short aisle with end caps and illuminated corner pillars that read “Men’s Zone.” A spokesman for the company said the aisle is “organized the way [men] use products, pre-shave, shave.”

He noted that P&G is “partnering” with a number of retailers in the U.S. and Canada to “test” the concept, which has “been working” in thousands of stores in Europe and Latin America. Referring to the layout as an in-store “man cave,” the spokesman was mum on details about the rollout strategy for The Guy Aisle in North America.

Retailers in attendance at “The Beauty Debate: Facing Forever” included Walgreen Co., Ulta and BJ’s Wholesale Club Inc.




WASHINGTON — L’Oréal USA awarded grants to five female scientists at the L’Oréal USA Fellowships for Women in Science ceremony held the last week of September at the Newseum here.


The scientists recognized came from a diverse cross section of disciplines and included two neuroscientists, a physicist and spectroscopist, a microbiologist and virologist, and a particle physicist.


Honorees, all postdoctoral scientists, were Brenda Bloodgood, Gigi Galiana, M. Nia Madison, Peggy L. St. Jacques and Lindley Winslow.


Each fellowship winner was awarded a $60,000 research grant to continue her work.


The awards were given in Washington for the first time this year because the company thought it was important to highlight how policy and politics can help address the challenges facing women in the sciences, said Beatrice Dautresme, executive vice president corporate communications and external affairs for L’Oréal.


The Women in Science program, an international effort with national branches in 37 countries, looks for “unsung heroines, hidden heroines who are leading the way for large cohorts of women,” Dautresme said.


Role models are particularly important in a field where women often find the challenges too daunting or lack the confidence to move further in their career, she said.


In the morning before the awards ceremony, L’Oréal and Discover Magazine sponsored a Congressional briefing, held at the Library of Congress, about issues facing women in the sciences. The briefing grew out of a study L’Oréal commissioned earlier this year about barriers for women in science that found that 98 percent of female scientists knew a female colleague who left the field because the barriers to moving ahead professionally were too daunting.



LONDON — The Organic Pharmacy has a prescription for fragrance lovers who are sensitive to scent.


The natural treatment and color brand has introduced a quartet of organic fragrances under the Organic Glam umbrella, which also includes its makeup line.


“Fragrance is one of the things a lot of our customers couldn’t use,” said Margo Marrone, who cofounded The Organic Pharmacy with her husband Francesco, adding adverse reactions to scents can range from asthma attacks to headaches and skin irritations.


Marrone set about composing scents free from artificial fragrances and colors as well as phthalates and animal ingredients.


“It took two-and-a-half years before we thought we’d come up with sophisticated fine fragrances,” she said. “The fact that they’re organic is a bonus.”


The line’s Citron scent includes notes of bergamot, orange blossom, ylang ylang, patchouli and neroli. Oriental Blossom comprises notes of bergamot, lemon, mandarin, cinnamon, clove, rose, vanilla and ylang ylang. Jasmine’s formula features notes of Egyptian jasmine, ylang ylang, Sicilian bergamot and sandalwood. Oud, meanwhile, is a blend of cedarwood, oud, sandalwood, black pepper, cardamom, rose, vetiver and tonka bean.


Marrone worked with Ungerer & Co. on the scents, which retail in the U.S. for $220 per 100-ml. bottle. The eau de parfums’ flacons feature jewel-like caps.


“We wanted to convey old-world glamour,” said Marrone. “At the same time, we wanted them to be modern and beautiful.”


The scents bowed in the U.S., U.K. and a smattering of European markets. According to industry sources, 10,000 units will be delivered in the first production run.