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Beauty Radar Screen: September 9, 2010

Bogner, the label named for skier Willy Bogner Sr., debuts two new scents.

BERLIN — Ski bunnies will be able to scent themselves glacier-fresh with two new fragrances from Bogner — the label named for skier Willy Bogner Sr., which also appears on skiwear, sportswear and timepieces.


The eponymous men’s and women’s scents are the first to be launched since Bogner’s acquisition by Beauty Brands International from previous licensee Fribad. BBI is the Salzburg, Austria, and Baden-Baden, Germany-based regional distributor of Revlon, sun care brand Piz Buin and flower essences brand Les Fleurs de Bach, and licensee for the Marc O’Polo, Strenesse and Marbert fragrance brands.


The Bogner eaux de toilette come in frosted, B-shaped glass bottles, meant to evoke an ice sculpture. Bogner for Woman is pink with notes of mandarin, hyacinth and vetiver, while Bogner for Man, in blue, features rosemary, anise and opopanax. In keeping with the winter wonderland theme, Bogner’s new products also include extracts from a form of the Alpine flower edelweiss.


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Both fragrances are accompanied by shower gel and deodorant; the women’s collection also includes scented body lotion. Prices range from 13.50 euros, or $17.16 at current exchange, for a 50-ml. deodorant, to 63 euros, or $80.10, for a 100-ml. edt.


The scents will make their debut at Bogner stores next month and at perfumeries in Germany, Austria and Switzerland.