By  on November 15, 2018

Shoptalk has gotten buzzier on Germany’s beauty scene, with Sephora, Douglas and Zalando all recently launching new retail concepts that are shaking up the market.

It is Western Europe’s largest market for fragrance and cosmetics, generating $18.64 billion in 2017, up 3.4 percent on-year, according to Euromonitor International. That’s compared to the U.K.’s $16.44 billion and France’s $14.55 billion.

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