By  on October 12, 2012

There are myriad beauty efforts behind October’s Breast Cancer Awareness Month (as well as campaigns throughout the year aimed at garnering attention for the support of raising money to cure all cancers). But, this year, one of the most riveting examples of breast cancer awareness didn’t come from a large department store retailer, prestige beauty firm or major mass chain. Instead, it came from an independent pharmacy in Brooklyn called City Chemist.

The store’s marketing director, Diana Dolling Ross, has devoted her entire career to building upscale beauty departments in what could be called “antichain drugstores.” For several years, she helped elevate the selection at an upscale independent store in Ridgewood, N.J., called Town and Country Apothecary where she worked tirelessly to court brands that wouldn’t look at drugstores for distribution. She succeeded in getting names such as Estée Lauder, Bumble and bumble and Laura Geller. This was achieved even though some of the most upscale malls in New Jersey were miles away.

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