HIGH LIFE: Hairstylist Chaz Dean premiered daily cleansing treatment Six Thirteen by Chaz Dean on QVC June 13 and sold out of 12,000 units in 11 minutes. The product, which could be the launch pad for several higher-end treatment items by Dean, carries a retail price of $78 for 32-oz. containers, but is being featured on qvc.com at $54.96 for the same amount. It will be the first Chaz Dean product widely available for salons to stock at retail. Up until now, Dean’s products under the WEN brand have been sold at Dean’s salon in Los Angeles, on his Web site — chazdean.com — and via infomercials through a licensing agreement with Guthy-Renker. Six Thirteen refers to the date of Dean’s mother’s birthday and the day he closed escrow on his salon, which provided shelter for a homeless woman named Spirit who died two years ago. The Six Thirteen cleansing treatment revolves around rosemary, vanilla bean and lemon because Dean was growing those ingredients where Spirit lived on his salon property. It also contains 11 amino acids and around 25 different extracts and essential oils, including Abyssinian oil, honey extract, ginseng extract and jojoba seed oil. Dean will soon be launching seasonal editions of WEN cleansing conditioners, starting with a Ginger Pumpkin variety for September through November and Vanilla Mint variety for December through February. His work with Guthy-Renker is continuing as well, and Dean is set to shoot the third WEN infomercial later this year.
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PHASE-IN BEAUTY: Beauty Bioscience is launching a six-week antiaging Retinol treatment that works in three phases to step up the intensity of the active ingredients to avoid irritating the skin. Called RetinoSyn-45, the kit contains enough serum for two treatments spaced six months apart, explained Jamie O’Banion, president and co-founder of the Dallas-based company. Each phase has one .5-oz pump of Regeneration Complex, which contains retinol, and one .5-oz phial of GFS serum of peptides to stimulate cell renewal. “We’re very focused as a company on coming out with ground breaking individual sku’s,” said O’Banion. “A neck and décolleté product is next.” O’Banion expects RetinoSyn-45 will generate $2.5 million in wholesale sales its first year. She launched it on HSN June 14, selling over 4,500 units at a discounted price of $97.50 in five one-hour shows over three days. The company is talking to department stores for distribution and plans to hike the retail price to $175. Excluding RetinoSyn-45, Beauty Bioscience does $6 million in annual wholesale sales of its Lash Allure M.D. eyelash growth serum and Organicare skin treatments, O’Banion said. It launched in Asia last August and plans call for it to enter the U.K. this fall and Brazil in 2012.
POISED TO GROW: Woodhouse Day Spas is in expansion mode. The company has hired BrandChise franchise specialist to help it grow from 26 to 125 U.S. locations within five years. “We spent the last eight years focused on building the support and infrastructure for a franchise system,” said Jeni Garrett, founder and chief executive officer. “Now we are focused on growth and development.” Based in the small town of Victoria, Tex., where its original spa is situated in a 1906 Victorian home, Woodhouse currently has franchises in 13 states. Its treatments are rooted in Ayurvedic medicine, and each guest experiences Woodhouse’s 99 signature elements, such as an aromatherapy calming ritual. Services range from manicures to massage, facials and body treatments using Amala organic products. Woodhouse is also going international this fall through an Indian franchisee who is building a 15,000-square-foot flagship spa in Ludhiana, Punjab, that will also offer a cafe and fitness classes. BrandChise is marketing the concept to regional developers that can open multiple locations.
REACHING OUT: HSN has partnered with Look Good Feel Better, a national public service program that helps women manage cancer treatment and recovery with positivity and confidence, for several on-air events in June. “Our partnership with HSN has given us an extraordinary opportunity to reach 96 million households with information about Look Good Feel Better,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and Look Good Feel Better. “HSN is utilizing the breadth and depth of their resources to empower their viewers and [offer] a call to action that allows them to help in a tangible way.” A total of 10 beauty brands, including Elizabeth Arden, Fusion Beauty, Benefit Cosmetics and Korres, will donate $5 for every product sold to the program, which is part of the Personal Care Products Council Foundation. Viewers looking to support the program can tune in June 23. “Elizabeth Arden has been involved with the Look Good…Feel Better program since its inception in 1989. It’s an important program that makes a huge difference in so many women’s lives. Our commitment continues today as we and our industry colleagues support this important cause through HSN Cares,” said Scott Beattie, chairman and chief executive officer, Elizabeth Arden. Bill Brand, executive vice president , Programming, Marketing and Business Development at HSN said, “HSN Cares is proud to partner with a program like Look Good…Feel Better that has a very personal and one-to-one approach to helping cancer patients manage one of the most challenging periods of their lives.”