ESSENCE STUDY REVEALS WOMEN’S PASSIONS: In its first segmentation study on African-American women and their psychographics around beauty, Essence found African-American women tend to be twice as likely to feel positive about their beauty. Essence data revealed that 84 percent of African-American women think they are beautiful, versus 41 percent of the general market. Also, 58 percent of African-American women said they are always proud of their look, versus 22 percent of the general market. The study discovered four distinct beauty archetypes among African-American women based on mind-set, product usage and knowledge. The different archetypes revealed Queen Bea, who has a beauty motto of “Beauty is a strategy.” The second is Sheree de la Sol, whose beauty motto is “Beauty signals to the world that I have arrived.” The third is Amber B. Free, who has a beauty motto of “Beauty is a celebration of me.” Finally, there is beauty archetype Jane Jones, who has the beauty motto “Beauty should be simple.” The Smart Beauty series, developed in conjunction with New York-based research firm Insight, yielded three different topics and relevant data, including “African-American Women and Prestige Beauty,” “Fragrance and the Retail Experience” and “The Impact of Marketing Language and Images.” Launched in 2004, Smart Beauty is a series of panel discussions targeting beauty and retail industry decision makers.
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MURPHY GOES GREEN: Hairstylist Kevin Murphy has teamed up with Al Gore’s leadership program, The Climate Project, to teach the stylist community about the harmful effects of climate change. As a “Climate Connector,” Murphy will be personally trained by Gore to become a presenter for the organization, which will also help his personal effort to reduce the carbon footprint and environmental impact of his KEVIN.MURPHY brand. All of his products include natural ingredients from companies that use small-scale cultivation, organic growing practices, and/or wild harvesting techniques.
GREEN AMBITION: This month, Avon Products Inc. will sell an aluminum Hello Green Tomorrow water bottle in the U.S. to raise funds to limit deforestation and restore thinning tropical forests. All net proceeds from the sale of the water bottle will go to The Nature Conservancy and its efforts in the Atlantic Rainforest in South America, as well as to the World Wildlife Fund and its reforestation projects in Indonesia. This month, Avon also has refreshed the hellogreentorrow.com Web site to include tips on green living and ideas on personal environmental action. Beginning today, Earth Day, the $8 water bottle — made from recyclable aluminum — is available on the Web site and avon.com. It also is available through Avon sales representatives.
YON-KA TAPS NEW GM: Pierre-Yves Lorand has been appointed general manager of Yon-Ka USA. He will oversee all operations for Yon-Ka in the U.S., including sales, marketing, distribution and branding strategy. Lorand was educated in France and the U.K. and has extensive international experience in business strategy, operations and management. Most recently, Lorand was at Capytheo LLC, a French consulting firm focusing on sales and marketing strategies. “My number-one priority is to build upon the brand’s relationships with our professional spa and salon partners and develop platforms that maximize the business opportunities for us all. I look forward to collaborating with our partners and the Yon-Ka USA team to increase sales and expand Yon-Ka’s presence in the market,” stated Lorand, who will be based out of the firm’s national headquarters in Rockaway, NJ. Yon-Ka USA is a wholly-owned subsidiary of the Multaler group, a leading French company which formulates, manufactures, inspects and distributes Yon-Ka products in more than 40 countries.
In other Yon-ka news, the brand is launching Yon-Ka SPF 40 — Sun Cream with Tea Polyphenols. The fragrance-free cream for fair skin contains tea polyphenols from green, white and red teas, which have potent anti-oxidant properties. SPF 40 will be available in spas nationwide by mid May and will sell for $59.
HERE COMES THE SUN: Vichy Laboratoires is introducing a full range of non-comedogenic, dermatologist-tested sun care products, Capital Soleil. The firm said the range features an advanced UV filtering system to provide broad-spectrum UVA/UVB protection, and employs a potent antioxidant combination of white grape polyphenols and vitamin E to target cellular protection and neutralize almost all types of skin-aging free radicals. The line’s hero is a daily face-protection fluid, Capital Soleil SPF 50 Ultra Light Sunscreen Fluid, utilizing “shaka shaka” technology to deliver an ultrasheer, matte application. A partial emulsion, the fluid is packaged in two separate components that are combined by an enclosed ball bearing that makes a “shaka shaka” sound when shaken before application. The new range also features two sunscreen lotions, Capital Soleil Soft Sheer Sunscreen Lotion SPF 60 and SPF 30, that provide broad-spectrum UVA/UVB protection all the way down to the cellular level. The Capital Soleil SPF 60 was specifically tested for use on children.
Items will sell for $24.50 for 1.7 oz. of the face item to $29.50 for the SPF 60 lotion.
HAIRUWEAR NAMES CMO: HairUWear has tapped its first chief marketing officer, David Trocker, who will be charged with building the brand’s global reach. Most recently vice president of marketing for OPI Products, Trocker also held positions at Matrix, Alberto Culver and Joico. The maker of hair extensions uses both human hair and synthetic blends under various brands: Hairdo by Ken Paves and Jessica Simpson, Put on Pieces, Raquel Welch Signature Collection of wigs, Great Lengths professional hair extensions, Gabor Wig Collection, American Hairlines and Virtual Reality/Virtuesse.