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GLAM SLAM: OPI and Serena Williams are announcing their latest lacquers in the Glam Slam collection, under the name Glam Slam England. The first lacquer set includes Your Royal Shine-ness, a metallic silver shade, paired with Servin’ Up Sparkle, a shimmer-packed silver glitter. The second lacquer set also features Servin’ Up Sparkle, along with Grape…Set…Match, a metallic purple. Suzi Weiss-Fischmann, OPI executive vice president and artistic director, stated that the next big trend in nails is “making lacquer look three dimensional by adding different micas and glitters, turning fingertips into jewelry.” Williams stated the new Glam Slam England lacquers can be worn alone for a bright pop of color, or layered with Servin’ Up Sparkle to create a textured effect. Glam Slam England will be available beginning June 2011 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, J.C. Penney, Pure Beauty, Regis, Trade Secret and Ulta for $14.95 for each duo-pack.

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LOVE THY PITS: The Mitchum brand unveiled the first leg of its new tongue-in-cheek global campaign and manifesto to launch the newest Mitchum version, Advanced Control Antiperspirant/Deodorant.

The campaign made its late-night debut on Wednesday evening’s “Jimmy Kimmel Live!” with a commercial followed by Kimmel’s own interpretation of the spot, and was followed by a 48-hour social media blitz on Facebook and Twitter. The “Love Thy Pits” campaign, which spans TV, print, digital, social media, point-of-sale, out-of-home and radio, uses bold iconography that will touch all aspects of the campaign. Revlon Consumer Products, which is Mitchum’s parent, said the new deodorant contains the highest level of active ingredients and encapsulated fragrance technology that becomes active upon contact with perspiration. The “Love Thy Pits” campaign was created by Mother ad agency.

HOTEL HOME: Peter Thomas Roth is launching an amenity collection that will be available in-room at approximately 300 Hilton properties in the Americas beginning June, with more than 540 Hilton hotels in 76 countries expected to offer the products by December 2011. The six-piece set of body and hair care products includes the global introduction of Peter Thomas Roth’s Mega-Rich Shampoo and Conditioner. The set also includes body wash and body lotion in travel-friendly sizes, as well as a massaging body bar. Roth’s hair care line doesn’t hit retail shelves until fall.


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