PRO INDUSTRY GOING STRONG: The Professional Beauty Association’s Salon & Spa Performance Index has hit a record high, driven by stronger retail sales, customer traffic, labor and capital spending. The PBA SSPI rose to 104 in the first quarter, up 0.4 percent from fourth-quarter 2010 and up 0.8 percent year over year. The SSPI is a quarterly composite index that tracks the health and outlook of the U.S. salon-spa industry and is based on responses to PBA’s “Salon & Spa Industry Tracking Survey,” which is fielded quarterly among salon-spa owners nationwide on a variety of indicators.

PANTENE TAPS CELEBS TO FRONT BRAND: Pantene has revealed a new advertising campaign featuring actresses Eva Mendes and Naomi Watts, both of whom have been named new celebrity ambassadors. Beginning in July, both women will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public-relations campaigns. Mendes will be supporting the Breakage to Strength collection and Watts will be supporting the Flat to Volume collection. “With their undeniable beauty and confidence that women admire, Eva and Naomi are wonderful additions to the Pantene family,” commented Julie Marchant-Houle, marketing director of North American Hair Care at Procter & Gamble Co.

 

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