SMASHBOX EXECS GET NEW GIGS: Smashbox Cosmetics, which was recently acquired by the Estée Lauder Cos. Inc., is seeing some of its key sales and marketing executives find new roles. Grace Ray, most recently vice president of global marketing for Smashbox, has joined hair care brand Living Proof as chief marketing officer, overseeing global product strategy, brand development and strategic marketing functions for the company. Ray will report directly to Jon Flint, co-founder and chief executive officer of Living Proof and co-founder of Polaris Venture Partners, the company’s lead investor.
Marie-Clothilde Brulé has also left Smashbox and is now vice president of international sales at Caswell-Massey. Brulé most recently served as vice president and managing director, Asia-Pacific and travel retail at Smashbox. She will report to Caswell-Massey chief operating officer Anthony Nichtawitz and ceo Amir R. Amir.
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NAPOLEON HONORED: Makeup artist Napoleon Perdis has been awarded the International Achievement Award from Fashion Group International. The award is presented for having made a “significant contribution to Australia’s international reputation for quality, creativity, and innovation, a contribution which has also helped to leverage links between fashion and other globally oriented Australian industries.”
Perdis is the only Australian brand to have a collaboration with Target in the U.S., and in Australia. Perdis is now busy directing the makeup at 16 shows at Australian Fashion Week in May.
FEELING LUCKY?: A new contest will allow fragrance aficionados to blend their own scent with a winning fragrance that’s to be sold nationally to consumers.
Wholearth Beauty + Bath, the eco-friendly beauty brand created by green lifestyle expert, Danny Seo, is partnering with Lucky magazine for a contest in which participants choose from a list of ingredients to design a signature organic scent, name it and then explain why they blended it the way they did.
Three fragrance combinations will be chosen by a panel — including Seo — and put on Facebook for the public to cast a final vote. The winner will be flown to NYC, and the winning scent will be featured in the December issue of Lucky and go on sale at wholearthbeauty.com and hautelook.com in November.
The “Are You Lucky Enough to Win the Wholearth?” contest goes live on Lucky’s Facebook page April 7 and will be announced in Lucky’s May issue.
A REALLY BIG SHOW: Organizers of America’s Beauty Show, which took place last weekend in downtown Chicago, said a record number of companies — 275 — exhibited at the three-day event from March 12 to 14 at McCormick Place. Organizers said 62,857 salon professionals visited the show over three days, plus some 15,073 exhibitor support staffers. The numbers marked a 9 percent increase in attendance over last year’s show. Square footage used at McCormick Place West also increased, with the total net square footage utilized by this year’s show at 196,678. A postshow survey of attendees showed that 85 percent prefer McCormick Place as a location for America’s Beauty Show to any suburban location, even though 46 percent of respondents work in the suburbs. The Chicago area hosted newcomer ISSE, a trade show brand operated by the Professional Beauty Association, which launched International Salon & Spa Expo Midwest, from March 26 to 28 at the Donald E. Stephens Convention Center in Rosemont, Ill. It drew just more than 12,500 attendees and 150 exhibitors and targeted the same base as ABS. PBA contends that the professional industry has been requesting a beauty show to be held in the suburbs, which would cut costs for both exhibitors and attendees.
LIVING PROOF ADDS BOARD MEMBER: Living Proof has added Edgar O. Huber to its board of directors. Huber is currently the executive vice president of Global Business Development for Liz Claiborne Inc. and has previously served as chief executive officer of Juicy Couture and president of L’Oréal Luxury Product Division Europe/U.S.