By  on June 17, 2015

While health and beauty have always gone hand in hand, Maren Giuliano, executive global Whole Body coordinator at Whole Foods Market, is looking to drive more consumers to the brand’s beauty aisle, otherwise known as Whole Body.

“Out of all the areas in Whole Foods Market, Whole Body was the least evolved,” said Giuliano. “This last year we’ve done a lot of in-store printing materials and we had our first-ever beauty week, where we had all kinds of events in-store. It was a time where we were even rethinking about how to re-merchandise. We have the product mix, it’s the presentation that we struggle with in beauty.”

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