By  on January 3, 2019

Encouraged by social media trends, beauty consumers are seeking new services, which is driving innovation across categories in 2019. Below, three top beauty trends that are leading the way.

Gel Nail ExtensionsNail extensions are a growing trend, driven by Instagram and the rise of the celebrity nail artist. Acrylic extensions have long been the option of choice, but gel is proving a favorable alternative, mainly because it is thought to be less damaging to the nail.

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