By  on September 27, 2018

Beautycon is branching into pop-ups.

The business, which throws beauty festivals attended by tens of thousands of beauty enthusiasts and hundreds of brands, is launching a new format — Beautycon Pop — intended to bring the Beautycon experience into new cities and countries. The new format includes eight themed rooms that beauty fans can Instagram their way through, plus a store that will sell primarily lip products from between 20 to 30 beauty brands.

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