By  on April 2, 2018

Beautycon Festival NYC is busting out of Brooklyn this year and taking up residence at the Jacob K. Javits Convention Center in Manhattan. The move was facilitated by the need to accommodate the 15,000 to 16,000 attendees, talent and brands expected this year. That’s up from about 12,000 who traveled to Brooklyn for Beautycon’s New York debut last year. “We realized we were simply out of space and we had huge demand from brands and attendees,” said Moj Mahdara, chief executive officer of Beautycon Media. Last year, there were about 200 brands and she expects a 35 percent increase this year. The event, which kicks off April 21, has also been extended to two days this year. Indications are the festival will sell out at least a week in advance.

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