By  on June 25, 2019

Santa Monica-based clean beauty pioneer Beautycounter is coming for La Mer.

The most searched beauty brand on Google in 2018, Beautycounter is gearing up for its biggest launch to date with Countertime on July 9. The six-product, antiaging skin-care range is formulated with a combination of plant-derived ingredients the brand is calling “Retinatural Complex” (a mix of buzzy bakuchiol and Swiss alpine rose). In the works nearly three years, Countertime is part of a new push into performance products for the brand sold online, in stores in New York and Denver, and through 45,000 independent consultants, which sources say did $325 million in sales in 2018, and is on track for 35 percent year-over-year growth.

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