Beauty stores are coming — and they’re coming in clusters.
Experts agree that beauty shops that open near one another can help attract foot traffic.
In New York, several neighborhoods are attracting beauty tenants. In NoLIta, Le Labo, Aesop, Natura Brasil, Space NK, Credo and Atelier Cologne have set up shop. The West Village boasts tenants such as CAP Beauty, Annick Goutal, Nars, Fresh, The Organic Pharmacy, Rituals, Sisley Paris and Caudalie. Over in Brooklyn, Williamsburg plays host to its own beauty lineup — Space NK, Le Labo, Aesop, Rituals, Sabon and Credo all have locations there.
On the West Coast, San Francisco’s Fillmore Street is the star of the beauty show. Beauty concepts from Nars to Benefit to L’Occitane, Atelier Cologne and Space NK all have outposts in the neighborhood.
London’s Covent Garden is brimming with ever more beauty brands as the neighborhood — and especially the heritage covered market building and its surrounding piazza — becomes a haven of premium labels known officially as the Covent Garden Beauty Quarter. Armani Box and Atelier Cologne have recently joined brands such as Burberry Beauty Box, Chanel, Charlotte Tilbury, Dior and Nars. Labels set to launch in the beauty quarter include Canadian beauty company Deciem — which due to open in the next month — and Tom Ford Beauty, which will open in September.
And in Paris, the Marais neighborhood hosts a bevy of beauty shops, including Urban Decay, a Chanel beauty boutique, Penhaligon’s, MAC, Éditions de Parfums Frédéric Malle, Jo Malone London and Make Up For Ever.