By  on January 18, 2002

NEW YORK — According to Australian makeup artist Rebecca Morrice Williams, makeup is nothing without the proper foundation. And with the U.S. launch of her foundation line, Becca, she hopes to convince American cosmetics consumers that skin is in.

“You can experiment with color all you want, but if your skin doesn’t look good, the effect is spoiled,” said Williams, who began developing the Becca concept with partner Steven Schapera in 1996. The two are now joint managing directors in the publicly held company based in Perth, Australia. Williams handles the creative side, while Schapera is the business mind. The first products launched at London’s Space NK last October and will enter Bergdorf Goodman this month; Bergdorf’s has a six-month exclusive in the U.S. By yearend, Schapera aims to have the line in about 50 doors worldwide, mostly in the U.S. and the U.K.

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