BeGlammed created hair and makeup looks for Juicy Couture.
BeGlammed used the backdrop of New York Fashion Week to launch its latest on-demand option — in home nail services in New York City.BeGlammed joined forces with the cruelty-free NCLA nail brand to offer manicures, pedicures and UV gel-application. The beauty service will be available via web, app and mobile in the coming weeks. BeGlammed’s New York City pricing will start at $35 for a manicure and $50 for a pedicure. An in-home gel manicure will start at $50 and a gel pedicure will start at $65.During NYFW, BeGlammed styled hair and makeup for Juicy Couture’s show with a special appearance by Paris Hilton. The event was a jumping off point to provide a preview of future partnerships between BeGlammed and Juicy Couture. In the past, BeGlammed and Juicy Couture created a beauty bar at Coachella 2017. [caption id="attachment_10993996" align="alignnone" width="300"] Maile Pacheco[/caption]“Now we're ready to take on the Big Apple at-large, rolling out in-home nail services in New York City in the coming weeks for our consumers,” said Maile Pacheco, BeGlammed’s founder.New York is just the beginning with plans calling for the addition of five other markets — Los Angeles; Washington, D.C.; Chicago; San Francisco. and Dallas by the end of the year. Next year the company expects nail services will be live in all 23 of its markets.Nails have been on the radar for BeGlammed, said Pacheco, adding the company waited for a suitable partner. In addition to its cruelty-free positioning, NCLA is associated with its wide array of colors and its nail wraps which don’t need dry time and do not harm nail beds. Recently, the brand expanded its line to include treatments such as cuticle-oil and nail lacquer remover wipes.“We’ve long had requests for nails from the everyday mother to the high-powered Internet executive, social influencer and fashion magazine editor,” Pacheco said.BeGlammed nail techs will carry an array of the Los-Angeles inspired polishes and gels that have become the calling card of NCLA such as the red Rush Hour and Rodeo Drive Royalty along with Volume 4 and No So Sweet. “Plus, NCLA's organic products will suit our environmentally friendly consumers,” Pacheco added.Longer term, Pacheco said the company’s strategy includes other at-home beauty services. “But right now, we're focused on hair, makeup and nails, holding the market share and maintaining our standing as the best on demand beauty service app for customer service, service quality and customer ratings.”BeGlammed, which works with 1,300-plus stylists, has also inked collaborations with retailers such as Macy’s and W Hotels in the past to bring its services to more consumers.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews