BeGlammed used the backdrop of New York Fashion Week to launch its latest on-demand option — in home nail services in New York City.BeGlammed joined forces with the cruelty-free NCLA nail brand to offer manicures, pedicures and UV gel-application. The beauty service will be available via web, app and mobile in the coming weeks. BeGlammed’s New York City pricing will start at $35 for a manicure and $50 for a pedicure. An in-home gel manicure will start at $50 and a gel pedicure will start at $65.During NYFW, BeGlammed styled hair and makeup for Juicy Couture’s show with a special appearance by Paris Hilton. The event was a jumping off point to provide a preview of future partnerships between BeGlammed and Juicy Couture. In the past, BeGlammed and Juicy Couture created a beauty bar at Coachella 2017. [caption id="attachment_10993996" align="alignnone" width="300"] Maile Pacheco[/caption]“Now we're ready to take on the Big Apple at-large, rolling out in-home nail services in New York City in the coming weeks for our consumers,” said Maile Pacheco, BeGlammed’s founder.New York is just the beginning with plans calling for the addition of five other markets — Los Angeles; Washington, D.C.; Chicago; San Francisco. and Dallas by the end of the year. Next year the company expects nail services will be live in all 23 of its markets.Nails have been on the radar for BeGlammed, said Pacheco, adding the company waited for a suitable partner. In addition to its cruelty-free positioning, NCLA is associated with its wide array of colors and its nail wraps which don’t need dry time and do not harm nail beds. Recently, the brand expanded its line to include treatments such as cuticle-oil and nail lacquer remover wipes.“We’ve long had requests for nails from the everyday mother to the high-powered Internet executive, social influencer and fashion magazine editor,” Pacheco said.BeGlammed nail techs will carry an array of the Los-Angeles inspired polishes and gels that have become the calling card of NCLA such as the red Rush Hour and Rodeo Drive Royalty along with Volume 4 and No So Sweet. “Plus, NCLA's organic products will suit our environmentally friendly consumers,” Pacheco added.Longer term, Pacheco said the company’s strategy includes other at-home beauty services. “But right now, we're focused on hair, makeup and nails, holding the market share and maintaining our standing as the best on demand beauty service app for customer service, service quality and customer ratings.”BeGlammed, which works with 1,300-plus stylists, has also inked collaborations with retailers such as Macy’s and W Hotels in the past to bring its services to more consumers.
“I think what’s so interesting about the #MeToo movement and this whole new wave of feminism in general, is that women are finally seeing, ’Oh I can start my own company, oh I can lear to code, oh I can leave my nine-to-five job and do the thing I want to do,” said @brooklyndecker ahead of her @sxsw talk for @createcultivate. The former model took the stage to share wisdom about networking and female-driven entrepreneurship. #wwdeye #sxsw (📷: @jgreenery)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.