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Beiersdorf Ramps Up Online Technology Scouting

The German consumer goods giant is broadening its collaboration with the Innoget platform.

PARIS — Beiersdorf is expanding its quest to find new technologies.

The German consumer goods giant said on Thursday its Nivea brand would broaden its collaboration with Network Innoget, a portal where companies can network in the scientific community and industry in a confidential and protected environment.

As part of this, Beierdorf’s own innovation platform, called Trusted Network, is being presented on Innoget.

“With the connection of the two portals, we are strengthening our network with external partners, especially in the areas of life science and chemistry,” stated Pia Rücker, senior technology manager in Beiersdorf’s research and development division. “At the same time, we’re improving the visibility of our company as an innovation cooperation partner for other industries and for research institutes and universities.”

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Since Beiersdorf started working with Innoget in April 2014, Rücker said the company has made successful contacts in the “technology scouting” segment.

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“We have now received a considerable number of interesting offers and have gotten several promising opportunities for cooperation started,” she stated.

Now, with closer collaboration with Innoget, Beiersdorf research and development is focusing on searching for new technologies, also outside of the cosmetics realm.

Beiersdorf’s open innovation activities fall under the Pearlfinders moniker. Its Trusted Network platform began in 2011, while other open innovation formats at the company include in-house events, such as the Supplier Fair and Formulation Academy.

Innoget was founded in 2007 and involves disciplines such as biosciences, chemistry, engineering and information technology, with guaranteed protection of intellectual property. Its user community counts thousands of specialists who gain free access to technology request and offers published by scientific and business organizations.

Beiersdorf’s other brands include Eucerin, La Prairie, Labello and Hansaplast.