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Beiersdorf to Construct New Headquarters, R&D Center

The German maker of Nivea, Eucerin and La Priarie will start on the 230 million euro project later this year.

Beiersdorf AG is planning to build a new, 230 million euro headquarters and research center in its native Hamburg, Germany, starting this year. Work on the 1.1 million-square-foot location is scheduled to be finished in 2021.

The maker of Nivea, Eucerin and La Prairie said Thursday that its executive and supervisory boards gave the project the approval a few days ago. “In doing so, Beiersdorf is establishing a basis for strong growth in the future,” it said.

The new location will be home to 3,000 workplaces.

For numerous decades, the company has been in the same Eimsbüttel district using three neighboring sites spread across about 1.89 million square feet. Aside from the new headquarters, there will be an office building, research facility and two-level garage constructed in the same area. With the addition of the research unit, due to be completed in early 2020, Beiersdorf is broadening its research-and-development capability in Hamburg by 122,220 square feet to reach 500,000 square feet.

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The Hadi Teherani architecture firm, based in Hamburg, designed the headquarters, while the R&D center’s expansion was spearheaded by architects from Brechensbauer Weinhart and Partner.

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“Beiersdorf is the first company in Germany to pursue double certification for its headquarters according to LEED — an internationally recognized green building certification — and the WELL standard,” the company said. “In addition to building efficiency, employee health and well-being are a key focus of the project, from the planning to the day-to-day use of the new building and the new work environment.”

Beiersdorf has been on a growth trajectory in various ways. As reported, the company’s sales gained 7.7 percent in the first quarter, boosted by both its consumer and Tesa adhesives divisions. Revenues came in at 1.8 billion euros in the three months ended March 31. In organic terms, Beiersdorf’s sales advanced 4.8 percent.

“With the construction of our new headquarters in Hamburg, Beiersdorf is sending a clear signal about its future growth,” said Stefan Heidenreich, the company’s chief executive officer, in the statement.