By  on December 3, 2018

PARIS — Beiersdorf AG is the latest company to jump on the beauty accelerator bandwagon, with the upcoming launch of its program focused on start-ups based in South Korea.

For the project, Beiersdorf and WeWork have formed a partnership in the country, for which the shared workspace giant will facilitate Beiersdorf’s access to the start-up ecosystem there. The accelerator is to be located in Seoul’s Hongdae District, where Hongik University’s cool kids hang out. The German company’s Nivea brand sponsors the hub.

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