PARIS — Beiersdorf AG’s full-year results beat guidance set by the company, which said on Monday that it is “cautiously optimistic” about the beginning of the new year.
The German maker of Nivea, Eucerin and La Prairie products reported that according to preliminary numbers released after the close of the Frankfurt DAX exchange, its sales in the full year ended Dec. 31 were up 4.5 percent in nominal terms and 5.7 percent on an organic basis versus the same prior-year period.
In late October, the company had raised its 2017 guidance, saying it expected sales to grow organically by 4 percent to 5 percent. That was higher than what had been predicted in August, when Beiersdorf projected a growth range of 3 percent to 4 percent on an underlying basis.
Company sales in 2017 came in at 7.06 billion euros, bolstered by both its consumer and Tesa branches.
“Beiersdorf’s sales grew steadily throughout the early months of 2017, followed by a strong increase against an industry trend in the third quarter and further accelerating sales growth in the fourth quarter,” the company said.
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The group’s consumer business sales increased 3.4 percent in reported terms and 4.7 percent on an organic basis to 5.8 billion euros. Beiersdorf said all regions and core brands — including Nivea, Eucerin, Hansaplast and La Prairie — contributed to its gains.
Tesa’s revenues, meanwhile, advanced 0.6 percent nominally and 2.6 percent in underlying terms.
Beiersdorf said it anticipates EBIT margins for the group and its consumer activity to be slight higher in 2017 than in 2016, while the Tesa segment is expected to be significantly higher. The company’s profit after-tax margin should be about 10 percent.
“While the global markets are expected to remain volatile and challenging, we have good reason to be cautiously optimistic as we start into 2018,” said Stefan F. Heidenreich, Beiersdorf chief executive officer, in the statement.
Final sales and profit figures for the group will be released on March 1.