By  on November 14, 2018

Benefit has a new model to keep product flowing to its influencer base.

The brand, known for its brow products, is launching a button to help ensure Benefit influencers stay stocked with product while simultaneously cutting down on excess packaging. The idea was inspired by influencers who communicated to Benefit that they were out of product, as well as influencers and editors who have shared their experiences with wasteful packaging from a variety of brands both on social media and through their media outlets.

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