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WWD Berlin Preview issue 06/21/2011

It’s a given that Berlin Fashion Week draws the beautiful people — but the beauty people are turning up in full force this year, too. Here are some of the beauty events taking place around Mercedes-Benz Fashion Week Berlin.

This story first appeared in the June 21, 2011 issue of WWD. Subscribe Today.

EAU NOUVEAU
Mäurer & Wirtz’s classic German cologne 4711 has a new, younger sister. The scent, Nouveau Cologne, will be feted at a July 4 launch party at Berlin’s hip pool-in-the-river Badeschiff. Actress Jana Pallaske (“Inglourious Basterds,” “Speed Racer”) will take a spin as DJ, and German soul diva Joy Denalane will sing. A fashion show from an as-yet-unnamed local rising designer is on tap.

Badeschiff
Eichenstrasse 4, 12435
Invitation Only

NEW SPIN
Natural cosmetics brand Dr. Hauschka presents “Beauty on Bikes” from July 5 to 8. Complimentary morning makeovers and evening glam styling are on offer in the brand’s Wake Up! Make Up lounge, in the foyer of the Amano Hotel, daily from 8 a.m. to noon and 4 to 8 p.m. Roving Dr. Hauschka aestheticians, wearing cycling outfits designed by Berlin green fashion label Milde, will hit the streets on white bicycles, dropping in at the Brandenburg Gate, the site of MBFW; Green Showroom’s spot at the Hotel Adlon, and Tempelhof, home of Bread & Butter, to freshen up on-the-go fashionistas.

 

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Participants can register to win a white bike, Dr. Hauschka beauty products and their own Milde cycling outfit.

Amano Hotel
Auguststrasse 43, 10119

EXPRESS TRAIN
Manhattan Cosmetics invites fashion friends to the Express Yourself Night 2011 at the vintage-style Kitty Cheng cocktail bar on July 6. Mark Ronson will do an exclusive DJ set, followed by supporting act Palina Power and Schowi. Manhattan has also teamed with Austrian designer Lena Hoschek, who is showing at MBFW Berlin, to create a limited edition Sigg water bottle printed with a pattern that unites Hoschek’s love of pinups and dirndls with Manhattan’s youthful glamour.

Kitty Cheng Bar
Torstrasse 99, 10119
Invitation Only

SPACE IS THE PLACE
Also on July 6, Sebastian Professional hosts screenings of “Cosmic Infinities” and “Harley Unplugged,” from Hungarian-born, Berlin-based digital artist David Szauder, at Berlin’s Collegium Hungaricum, the city’s Hungarian cultural center. DJs and drinks will round out the party.

CHB Collegium Hungaricum
Dorotheenstrasse 12, 10117

ICH BIN EIN BODY LOTION
Those wishing to take home a beauty souvenir from the German capital might want to turn to natural cosmetics company i+m, which has launched a line commemorating its home city. The i+m Berlin range includes shower gel ($13) and body lotion (about $12) in 250-ml. sizes, and a 50-ml. hand cream ($8.50), and can be found in the Berlin brand of Galeries Lafayette (Friedrichstrasse 76-78), in natural perfumery and beauty shops such as Rosavelle (Schönhauser Allee 10) and in organic food stores across the city.

The mandarin orange-scented line contains fair trade shea butter from Uganda and fair trade argan oil from Morocco, and the packaging bears an image of Berlin’s skyline that shows the evolving yet historic city, including the Gothic Oberbaum bridge and the iconic TV tower rising up from Alexanderplatz, as well as the city’s Baroque cathedral — and ever-present construction cranes in the background.

STRIKE A SCENTED YOGA POSE
If the stress of fashion week has your nose bent out of shape, Berlin-based perfume line April Aromatics could get you back into calm condition. The concept was developed by Elite Agency model Tanja Bochnig, who has been shot by Patrick Demarchelier and Gilles Bensimon for numerous editorials and ad campaigns for Dior, La Perla and Pantene.

After training as a yoga instructor and perfumer, Bochnig blended the two in Aromayoga, which uses essential oils in harmony with poses. From there, it was a natural extension to create April Aromatics, which features room and body sprays in Rose Bouquet, Lavender, Mountain Air, Indian Forest and Citrus Sorbet ($31.50), crystal-infused perfumes in Precious Woods, Rose L’Orange, Lindenblossom, Jasmina, Spring Dreams, Nectar of Love and Spice Blend ($86) and blended oils, including a 7 Chakra Oil Set ($229).

 

The line is available at aprilaromatics.com.

 

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