NEW YORK — What do you get when you mix serious retailing with serious fun — and throw in a celebrity?

This story first appeared in the June 7, 2002 issue of WWD. Subscribe Today.

That would be an appearance last Friday by Sandra Bernhard at Bloomingdale’s on behalf of MAC. She was joined by Bloomingdale’s chairman and chief executive officer Michael Gould and MAC president John Demsey. Never at a loss for drama, Bernhard waltzed in with a couple of tanned cabana boys on her arm.

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She designed a summer makeup collection, Pool Party, for MAC, which was showcased at the event, held at Bloomingdale’s 59th Street flagship here. More than 300 people attended the event, and while Gould wouldn’t comment on the day’s sales, industry sources estimated that they topped $10,000.

“MAC’s been a strong partner to us,” Gould said, gesturing to the large crowd that had gathered. “Events like this show the impact the brand has in our store.”

Demsey noted that the Bloomingdale’s appearance was the only one Bernhard will be making for the brand. “Sandra’s a fun personality to have here,” added Nancy Feldman, vice president and divisional merchandise manager of cosmetics for Bloomingdale’s. “And the brand continually offers us new products — like a ready-to-wear collection.” “This brand has always represented across-the-board acceptance of a wide variety of lifestyles,” noted Bernhard. “It says a lot about a mainstream company, when they hire a drag queen to be the face of the brand, like MAC did years ago with RuPaul.””

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