PARIS — Biotherm has tapped South African model Candice Swanepoel as a new ambassador.
She will appear in advertising for the L’Oréal-owned brand’s face and body care franchises in Asia and Europe, save for products in the antiaging segment.
Gilles Bensimon photographed Swanepoel in St. Barth’s for the new Blue Therapy campaign that will break in early August in Asia. She is to front Aquasource starting in the first half of 2016, as well.
Swanepoel said her approach to beauty is similar to Biotherm’s “because of my love for the ocean and for water.”
The model, a Victoria’s Secret Angel since 2007, has appeared on the runways of Alexander Wang and Givenchy and in the pages of publications such as Vogue (in the U.S., U.K. and Italy), Love and iD. Swanepoel has headlined campaigns for the likes of Tom Ford and Versace as well.
Other Biotherm ambassadors include Christy Turlington Burns, Takeshi Kaneshiro and Eddie Peng.