Black Opal Looks to Carve Out Its Place in Multicultural Beauty
With little fanfare, Black Opal achieved sales exceeding $15 million. Now with its first brand ambassador on board, the brand is gearing up to claim a leadership position in the bustling multicultural beauty business.
Before there was Fenty, Cover Girl’s Queen Collection and Iman Cosmetics, there was Black Opal. Created in 1994, the brand filled a market gap in the mass market for skin-care products and makeup for women of color. Black Opal established a fan base, especially in the makeup artist community, but, for the most part, flew under the radar.
Quiet no more, the Mana Products-owned line is going full throttle to earn its place in the burgeoning multicultural beauty market.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
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