Bluemercury's founders, Barry and Marla Beck.
SCOTT SUCHMAN/WWD
Bluemercury certainly has reason to celebrate: the beauty company is now celebrating its 20th anniversary.
Over the years, the retailer founded by Barry and Marla Beck moved past its digital roots into something much bigger. Bluemercury launched as a website in 1999, before it gradually unveiled brick-and-mortar stores. Eventually, the business was acquired in a multi-million dollar deal by Macy’s in 2015.
In honor of the business’s special occasion, WWD is taking a look at how Bluemercury transformed over time, changed its digital strategy, and impacted Macy’s. We also took a peek inside Bluemercury’s New York City flagship and spoke to Marla Beck about her beauty must-haves.
Check out the articles below to learn more about the company’s big moment.
20 Things to Know About Bluemercury
Bluemercury: 20 Years of Growth
CEO Jeff Gennette on What Bluemercury Means to Macy’s
The Evolution of Bluemercury’s Digital Strategy
Undercover Shopper: Bluemercury’s Shop Around the Corner in Midtown
Read more about Bluemercury:
![Pop singer @MAXMusic talked to us about his second album and how @Madonna made him appreciate being a "fun-sized human."
For the new album, “House of Divine,” he’s discovered the color yellow in a major way — as his Instagram suggests. After having vocal surgery, he couldn’t speak for four months (he learned sign language, the whole thing), and woke up one day consumed by the color yellow.
On how he started to embrace his size after starring in a campaign with Madonna, Max said, “Honestly I’ve always been so insecure about [my height] especially because I loved fashion so much, and that was the first time that I really started embracing myself because I was like, ‘Wow I got this because of this,’” he says. “It really made me less afraid.”
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Report: @leighen
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