PARIS — BolognaFiere Group and Sogecos have signed a strategic partnership agreement with Ipekyolu, which organizes the Beauty Eurasia trade show in Istanbul.

This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.

“Ipekyolu is an ideal partner for growing our business in the Eurasian region,” stated Sogecos managing director Aureliana De Sanctis.

“Cosmoprof is the world’s leading exhibition for the perfumery, cosmetics, hairstyling, beauty, spa and nail sectors,” stated Ipekyolu president Mahmut Er, referring to the trade shows Sogecos and BolognaFiere organize. He added, “The expertise and insight of Sogecos and BolognaFiere Group will be invaluable to the success and growth of the show as well as to the development of the beauty industry in the region.”

The next session of Beauty Eurasia is set for June 17 to 19.

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