By  on July 8, 2019

If you want influencers to promote your brand, you might want to take them to Miami.

Or to a barbecue, or to Coachella, or somewhere else in the world. Regardless of the location, keeping a close relationship with the influencers you work with is key to engendering them to a brand, said Boxycharm chief executive officer Yosef Martin. Befriend them, party with them, take them on trips, show them around the office and invite them to meetings — it’s likely to be repaid in the form of a non-paid, organic mention on their social media platforms come unboxing time. In fact, Boxycharm didn’t begin cutting checks to influencers until it had reached $100 million in sales, Martin said.

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