NEW YORK — Clairol announced inking a multiyear partnership with celebrity colorist Brad Johns Monday night, naming him the company’s global color director, a new position. The event drew the likes of loyal Johns clients Natasha Richardson and Iman — along with dozens of beauty editors — and was hosted by Marc Pritchard, president, global retail hair color, cosmetics and personal care for Procter & Gamble, and Patrice Louvet, vice president, global hair colorants, Wella/Clairol retail hair color.
Johns, who is the artistic director at the Avon Salon & Spa here, will be responsible for several tasks, including graphic design on product packages, product development, consumer education and updating Clairol execs on trends, in-salon tips and techniques. Johns will also write a column for Color Source, a quarterly magazine sent by Clairol to millions of consumers. Johns also will consult on in-store marketing tools that best reach the consumer.
“I’ve been using Clairol for 30 years in the salon. This was meant to be,” Johns said, adding that he is especially excited to bring his expertise to the mass market. “I can’t help a woman in Iowa [with her hair]. Now I can. I’ll be bringing what I see in the salon to the mass retail environment.”
The party, held at Bisazza in SoHo, a leading glass mosaic product innovator, was symbolic: Clairol’s in-house inspirational mantra aims to create a “mosaic masterpiece of color.”
“Johns is a color genius among stylists and colorists … He will be a very prominent part of the mosaic we are putting together,” Louvet said.
Louvet is also looking for “Brad to help us with new hair color solutions to get the category to grow. He has modern ideas and a fresh approach. [Hair color] is not an easy category to use. We are looking to develop the right education for consumers, when to use the products, and which products to combine.”
Louvet said he “wouldn’t rule out” a Johns hair color line, but added it was too early to discuss 2006 plans.
While Johns was the highlight of the evening, Clairol also celebrated its recent product success.
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“We are feeling good about how the business is progressing,” Louvet said. “We started building the mosaic through initiatives such as Nice ‘n Easy Root Touch Up, which has been driving growth. Root Touch Up is exciting because it is an innovative hair color solution. Consumer reaction has been very positive.”