By  on October 11, 2017

Brandless — the e-commerce start-up that sells household and food staples for $3 — is branching into beauty.

The business is bringing its free-from thesis into personal care with today’s launch of moisturizing shampoo, moisturizing conditioner, shave gel, body wash, two different body lotions, grapefruit facial cleanser, gel and foaming hand wash, facial lotion and lip balm. Products are priced at $3, like everything else Brandless sells, and will be sold through the company’s direct-to-consumer web site.

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