This February, beauty editors went wild over L’Oréal’s beauty opus, 100,000 Years of Beauty, as well as Cover Girl’s colorful collection of smoky eye shadows and Revlon’s new lipsticks designed by makeup artist Gucci Westman. To see what beauty brands garnered the most magazine coverage, we counted the brand mentions in 15 leading publications*, not including cover credits, promotional offers and fashion story credits.
This story first appeared in the February 12, 2010 issue of WWD. Subscribe Today.
*Allure; Cosmopolitan; InStyle; Elle; Essence; Fitness;Glamour; Harper’s Bazaar; Lucky; More; O, The Oprah Magazine; Redbook; Shape; Vanity Fair; Vogue
From America’s most-shopped cities to beauty editors’ most-cited brands, a quantitative look at the month in beauty.
TOP U.S. METRO AREAS BY AVERAGE ANNUAL SPENDING PER HOUSEHOLD ON BEAUTY AND PERSONAL CARE PRODUCTS
“I’m not surprised to see Washington, D.C., at the top of this list,” says Charles Wetzel, president of Buxton. “It is one of the few markets that is still primarily business professional and the desire to look good reigns.”
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Source: Buxton Co.; metropolitan statistical areas are defi ned by the U.S. Census Bureau; metro areas had to refl ect a population of more than one million residents to be considered.
The Top Beauty Brands Ranked by Customer Loyalty
1. Estée Lauder
1. Mary Kay
2. Maybelline New
3. L’Oréal Paris
4. Cover Girl
5. Max Factor
Source: 2010 Brand Keys Customer Loyalty Engagement Index