By  on August 21, 2019

A pair of beauty industry vets are betting that a military-themed product line is the next big thing in personal care.

Bravo Sierra — a new brand from Benjamin Bernet and Justin Guilbert, former marketing directors at L’Oréal who have experience founding other brands in the beauty and CPG space — is a personal-care and grooming line inspired by the U.S. military, which the duo refers to as the “original wellness lifestyle.”

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