By  on April 27, 2017

LONDON — Blow Ltd., the London-based on-demand beauty services provider, plans to expand its business in the U.K. and on the Continent, thanks to a new 3.5 million pound, or $4.5 million at current exchange, investment led by Unilever Ventures, the consumer giant’s venture capital arm.

Blow plans to launch its services in Manchester and Birmingham next month, followed by a city in continental Europe in the first quarter of 2018. Stephen Willson, investment director at Unilever Ventures, said that he was drawn to the company’s quality of service and multichannel approach, which will in turn benefit Unilever’s assets and ecosystem.

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