By  on March 12, 2018

Beer-based hair brand Bröö is expanding into new product categories while broadening its reach from the natural grocer channel to wide mass distribution.

Bröö — a family-owned label that launched in 2012 with a tiny distribution in regional natural grocery chains — is on a growth trajectory. The company would not discuss financials, but industry sources say the brand is set to triple its sales in 2018.

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