Emboldened by the success of Drybar, a new breed of single-focused salons is flourishing. These specialty providers attract customers, especially younger women, by bringing services once relegated to backrooms of salons or just an ancillary process at a physicians’ offices out in the open — literally as many of them occupy prime store front real estate.
Some have blueprints to duplicate the success of Drybar. In just eight years, Drybar’s sales zoomed from $1 million to well over $100 million leaving many consumers to wonder what they did before the bright yellow blowout emporiums hit the streets. The new trailblazers adapt the Drybar strategy to skin care and aesthetic procedures such as Botox or microblading — the buzzy procedure where semi-permanent pigment is applied by a needle to achieve fuller brows.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion