By  on June 29, 2018

Online beauty site Byrdie comes to life on the West Coast for the first time following what it dubbed a successful test of the concept in Manhattan late last year.

The Byrdie Beauty Lab concept brings all of the content on the company’s site — part of digital media firm Clique Brands — into the physical world with editor-approved products on hand to sample and buy, along with education through master classes.

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