PARIS — Marcella Cacci has been named president of Burberry Fragrances, a new position at Inter Parfums SA. She will start March 15.

In that role, Cacci will oversee strategy, management and operations. For five years, she has worked for the Burberry group, most recently as its senior vice president of global licensing. Cacci has also served as chief executive officer of Etro North America.

Inter Parfums recently extended its licensing agreement with Burberry for another 12 years and has created a new operational division dedicated to the brand, called Burberry Fragrances.

“I am happy Marcella Cacci is taking the direction of the Burberry Fragrances division at Inter Parfums during this major step in the development of the company,” said Philippe Benacin, president and ceo of Inter Parfums SA, in a statement. “Her knowledge of the luxury market and her solid competencies in business management and marketing will bring added value to the Inter Parfums team.”

Rose Marie Bravo, Burberry’s ceo, said in the statement: “Marcella Cacci played an essential role in the development of Burberry’s international licenses, and she contributed significantly to driving the success and notoriety of our fragrance portfolio. The creation of the Burberry Fragrances division within Inter Parfums SA is an important step for our two companies, and I am happy to be able to continue working with Marcella and her team to maximize all the potential of this key expansion of the Burberry brand.”

Inter Parfums SA, Inter Parfums Inc.’s Paris-based subsidiary, has produced one of the market’s hottest fragrance brands with Burberry Brit for women and men. In 2004, Burberry fragrances posted sales of $151.7 million, or 118.8 million euros, up 30 percent year on year.

This story first appeared in the February 9, 2005 issue of WWD. Subscribe Today.