Cannabis Beauty by the Numbers

Interest in cannabis beauty is increasing rapidly, according to a variety of data providers. Here’s a look at what consumers are searching for.

Search interest in cannabidiol reached an all-time high in March, according to Google. CBD gummies were a top-trending food in the U.S. — behind unicorn cake and Romaine lettuce — in 2018, and general questions such as “what is CBD?” and “where to buy CBD oil?” are the two most-searched CBD questions on Google.

According to trend forecaster Spate, demand for CBD oil has grown 209 percent year-over-year, with an average of 301,000 monthly searches in the U.S. That number is predicted to grow 90 percent over the next year. CBD lotion specifically has drawn more search interest, up 303 percent year-over-year with 2,900 average monthly searches in the U.S. It is expected to grow 85 percent over the next year.

Cannabis also continues to be a buzzy topic on social media. According to a Dash Hudson study, beauty brands such as Josie Maran and Kiehl’s saw an increase in engagement when mentioning cannabis beauty products on social media.

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Data from Traackr shows that the number of mentions of cannabis by fashion and beauty influencers increased 61 percent from April 2018 to March 2019. Specific mentions of CBD increased by 101 percent from 170 mentions to 342 mentions — a small amount overall, but a sign of interest nonetheless.

Cannabis influencers are a small, but growing group. The number of CBD-specific influencers increased 60 percent from 102 to 163 from April 2018 to March 2019, according to Traackr.

More from WWD.com:

Is the Grass Always Greener? The Trials and Tribulations of Launching a CBD Brand

The Problem With Marketing Cannabis Beauty

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