By  on November 27, 2019

MILAN — According to chromo therapy, the color yellow is considered to incite positive feelings like optimism, courage and vitality, in addition to encouraging communication.

Although each person can react to the color spectrum differently, such properties perfectly fit with Laura Burdese, chief executive officer and president of Acqua di Parma, the Italian niche fragrance label globally known for its signature yellow hat box packaging.

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