NEW YORK — Mixed in with  dozens of awards at Cosmetics Executive Women’s 21st annual Beauty Awards, held Friday at the Waldorf Astoria was a new twist that CEW president Carlotta Jacobson hopes will drive sales at retail.

The Insiders’ Choice Digital Beauty Guide, which will be launched  Monday, is an interactive digital magazine for consumers that includes winning and finalist products, beauty tips, trend forecasts and clickable icons to purchase products from retailers. An online version of the guide will be available on CEW.org, and an app version will be available on the Apple App Store and Google Play by using the search term “CEW Beauty Awards Insiders’ Choice Guide.” The winning products are highlighted in red.

CEW chairwoman Jill Scalamandre, senior vice president for the Philosophy brand and chief marketing officer for Coty skin care, noted that QVC will feature the products on July 30, and said Nordstrom is also planning to feature the winners.

Last year’s host, actress-comedian Aisha Tyler, returned to the same role this year, delivering an energy-filled monologue that was at times peppered both with sexual innuendos and profanity — which the crowd of more than 1,100 attendees appeared  to enjoy. Tyler also made a point of taking a selfie with Martha Stewart, on the stage as an awards presenter.

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For the first time in award history, there was a tie in the Eco Beauty Award category — between Coola Suncare and Marula Pure Beauty Oil. This award, sponsored by Givaudan, is given to a brand that has moved further toward the goal of sustainability.

QVC’s Beauty Quest Award, which offers the winning brand an opportunity to hawk their wares on the channel, went to investment banker-turned-product developer Jill Scalisi for her line, Scalisi Skincare, founded in 2012.

CEW’s more than 6,000 members in the U.S. selected 210 finalists from more than 750 entries. The 2015 CEW Beauty Award winners are:

Acne Treatment

Estée Lauder: Clear Difference Targeted Blemish Treatment

 

Anti-Aging Mass

La Roche-Posay: Pigmentclar Dark Spot Correcting Serum

 

Anti-Aging Prestige

Shiseido Cosmetics America– Ultimune Power Infusing Concentrate

 

Bath and Body Mass

Jergens: BB Body Perfecting Skin Cream

 

Bath and Body Prestige

Urban Decay: Naked Skin Body Beauty Balm

 

Best Seller Award Mass

Coty Inc.: Sally Hansen Miracle Gel

 

Best Seller Award Prestige

MAC Cosmetics: Mineralize Skinfinish Natural

 

Cleanser & Scrub

GlamGlow: Powermud Dualcleanse Treatment

 

Eco Beauty Awards presented by Givaudan

Coola Suncare

Marula: Pure Beauty Oil

 

Eye Product Mass

Flower: Eye 2 Eye Eye Marker & Volumizing Mascara

 

Eye Product Prestige

Lancôme: Grandiôse Mascara

 

Eye Treatment Mass

L’Oréal Paris: Revitalift Miracle Blur Instant Eye Smoother

 

Eye Treatment Prestige

Shiseido Cosmetics America: Benefiance Wrinkleresist24 Pure Retinol Express Smoothing Eye Mask

 

Face Product Mass

Laneige: BB Cushion

 

Face Product Prestige

Charlotte Tilbury: Wonderglow Instant Soft-Focus Beauty Flash Primer

 

Hair Coloring Product

L’Oréal Paris: Superior Preference Mousse Absolue

 

Hair Shampoo/Hair Conditioner

Living Proof: Curl Conditioning Wash

 

Hair Style/Hair Care

Living Proof: Instant Texture Mist

 

Hair Tools

T3: Whirl Trio Interchangeable Barrel Styling Wand

 

Iconic Beauty Award Mass

Crest: 3D White Whitestrips

 

Iconic Beauty Award Prestige

Estée Lauder – Advanced Night Repair Synchronized Recovery Complex

 

Indie Brand Beauty Award presented by Piper Jaffray & Co.

Nudestix

 

Lip Product Mass

Sonia Kashuk: Dewy Luxe Lip & Cheek Balm

 

Lip Product Prestige

Dior: Addict Fluid Stick

 

Lip Treatment

Fresh: Sugar Lip Serum Advanced Therapy

 

Men’s Grooming

Lab Series Skincare for Men: Age Rescue+ Water-Charged Gel Cream

 

Men’s Scent

Dior: Homme Eau for Men

 

Perfumer for Men’s Scent

Parfums Christian Dior

 

Moisturizer Mass

Laneige: Water Sleeping Mask

 

Moisturizer Prestige

GlamGlow: Thirstymud Hydrating Treatment

 

Most Buzzed About Mass

L’Oréal Paris: Advanced Suncare Quick Dry Sheer Finish Spray SPF 50+

 

Most Buzzed About Prestige

Lancôme: Grandiôse Mascara

 

Nail Product

Coty Inc.: Sally Hansen Miracle Gel

 

QVC Beauty Quest Award

Scalisi Skincare      

 

Skincare Tools

Foreo: Luna T-Sonic Cleansing and Anti-Aging System

 

Sun Product

Shiseido Cosmetics America: Ultimate Sun Protection Spray SPF 50+

 

Women’s Scent Mass

Coty Inc.: Love 2 Love Jasmine + Sparkling Mimosa

 

Perfumer for Women’s Scent Mass

Firmenich

 

Women’s Scent Prestige

Coty Inc.: Marc Jacobs Daisy Dream

 

Perfumer for Women’s Scent Prestige

Firmenich

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