PARIS — Executive changes are afoot at Groupe Clarins, where Philip Shearer has been named the new president of the company’s executive board, replacing Christian Courtin-Clarins, who is to become president of Clarins’ supervisory board.
The changes are pending shareholder approval on May 6.
Shearer, currently Clarins’ executive vice president, joined the company on March 1.
Courtin-Clarins is Clarins’ president and chief executive officer. In his new role, he will replace Serge Rosinoer, who is to remain a board member.
Olivier Courtin-Clarins, company vice president of research and development, remains managing director of Clarins’ executive board, the company stated.
Rebranding at Tarte
Niche cosmetics brand Tarte is taking a health-conscious positioning as the firm undergoes a rebranding effort — in addition to expanding its distribution — that is to be in full swing by summer.
Tarte has been repackaged and reformulated to take on the healthy image, noted Maureen Kelly, chief executive of Tarte Inc. With a new logo and tag line, “health couture,” the company has redesigned its product assortment so packaging features icons of key ingredients, a step designed to make products more user-friendly. All 200 Tarte products are 100 percent free of mineral oil, petrochemicals, synthetic fragrances, sulfate and phthalate.
“We were always about functionality, simplicity, chicness and good ingredients — something that was always there but never called out in a major way on our packaging and display units,” said Kelly. “We wanted more of an ingredient story and decided to bring that to the forefront — reintroducing the Tarte [that] we originally were, but with a new twist.”
The seven-year-old brand is currently carried at Sephora, Henri Bendel, Bergdorf Goodman, beauty.com and QVC. Tarte has plans to double its distribution network to a total of 275 doors by yearend, which is to include Sephora stores and all Sephora locations within J.C. Penney stores.
“Tarte’s ‘health couture’ messaging was really about taking what [the brand] was already doing, expanding on it and letting the clients know why Tarte is different,” said Allison Slater, vice president of retail marketing at Sephora. “While Sephora worked together with Tarte on elements ranging from the graphic strips on the gondola to product development ideas and training methods, Maureen [Kelly] and the team at Tarte delved even further and overhauled their gondola. [They] re-wrote their training modules for cast members, invested in additional field support and product development.”
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Tarte has experienced 25 percent growth during the past year, Kelly noted. Though executives declined to comment on sales volume, industry sources estimate that the company will bring in about $25 million by yearend.
In May, the company has slated the launch of a bronzing stick for the legs, a lip gloss set, a double-sided teeth whitener with lip gloss and a lash stain, which is designed to keep color on the lashes for up to four days.
Each of the items contains an ingredient called T5 Super Fruit Complex, a proprietary blend of five fruits composed of acai, goji, maracuja, acerola and pomegranate. To help support the Amazon rain forest, Tarte is supporting Sambazon’s Sustainable Acai Project by donating a portion of the proceeds from all items containing the new T5 Super Fruit Complex.
Tarte has partnered with BriteSmile to launch Enbrightenmint, a teeth whitener and lip gloss, marking the second time it has partnered with another brand. (Previously Tarte partnered with Borba for a vitamin-infused lip gloss.) Available in red and pink, the mint-flavored Tarte BriteSmile gloss will retail for $26. Kelly said she anticipates the launch of BriteSmile will boost Tarte’s lip gloss business by 25 percent.