Charlotte Tilbury is bringing her award winning make up to the middle east with three new stand alone stores.
Dubai — Celebrity makeup artist Charlotte Tilbury is bringing her makeup, skin care and scent brand to the Middle East with three stand-alone stores opening within the next six months.The first store outside the U.K. will open in The Avenues Mall in Kuwait next month. The 2,600-square-foot, two-story unit, which she dubs her “beauty wonderland” will be her largest in the world. This will be followed by Doha Festival City in Qatar in October and the Dubai Mall store in January 2018.Each store will blend Tilbury's latest cutting-edge digital innovations with the signature Old Hollywood-inspired interiors which have become synonymous with the brand. The stores will feature crimson velvet sofas, rose-gold Art-Deco light fixtures and old Hollywood-style vanity tables.Central to Tilbury's brand philosophy is to draw clients into the space by offering them tools, tricks and tips to make them feel their most beautiful. The Kuwait store will have a first-of-its-kind "Magic Mirror" that will transform customers’ faces into Charlotte’s 10 iconic looks in seconds. Those 10 "looks" comprise Tilbury's makeup wardrobe which she likens to ready-to-wear makeup. Women can choose by personality, lifestyle or preference. To celebrate the launch, Charlotte has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly.Tilbury's growth in the region is part of a franchise partnership with M.H. Alshaya Co. She has been teasing her expansion in the region with frequent visits over the last year in which the digitally savvy makeup artist turned cosmetics maven worked with beauty influencers from the Middle East. The Middle East and Africa will be the fastest-growing region in beauty and personal-care products over the next five years. According to Euromonitor International, the beauty and personal-care market was valued at $9.3 billion last year and is expected to grow to $13.6 billion by 2020.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast