Chaz Dean is going bicoastal.
The Los Angeles hairstylist and creator of the shampoo-less hair-care brand Wen has closed escrow on a four-story historic building in Greenwich Village where he plans to put a retail and blowout bar concept. He said the building would be completely renovated before the second Chaz Dean outpost opens a year-and-a-half to two years from now.
“It’s a huge move,” exclaimed Dean. “I was going do it three or four years ago, but it fell through. When it fell through, I was relieved it did because that was going to be a full salon and between my time working here [in L.A.] in the salon, working on the products and being at QVC, there was not more of me I could give. With a retail space and blowout bar, I can make appearances, but I don’t have to be there like I would if I were opening a salon.”
The Manhattan location will serve as an introduction to Wen for many New Yorkers. “If they’ve always been curious about Wen, it will give them a first-hand experience,” said Dean. He noted the location could be transformed into a full salon later should business warrant an expansion.
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Dean’s Hollywood salon bowed in 1993 and was recently remodeled to add a retail outlet in a former garage. Wen launched in 2000 and started on QVC five years later. In 2007, Dean struck a deal with Guthy-Renker to bring Wen to infomercials. An avid dog lover, Dean said he’s working on a new pets’ line for Wen, which has an existing product for pets.