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Chloe Cherry Talks ‘Euphoria’ Viral Beauty Looks and Her Urban Decay Lip Campaign

The model and actress spoke about how the popular TV show has inspired her own beauty looks.

Chloe Cherry is experiencing firsthand the “Euphoria” beauty effect.

The model and actress, who had her breakout role in season two of the popular teen drama, was like many, influenced by the graphic and glittery makeup looks showcased in the first season of “Euphoria” in 2019, which encouraged her to experiment with her own colorful and bold looks.

It was a full-circle moment when she was tapped for the role of Faye in the show’s second season, which aired this January.

“Imagine your favorite show and then they ask you to join that show. How crazy would that feel?” Cherry said during a press event for her recent Urban Decay liquid lipstick campaign. “It was just an absolute whirlwind, but everyone was so amazing the whole time. They gave me an incredible experience and I’m just so happy that I was able to do that.”

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Cherry also commented on the show’s impact on beauty trends, stating: “[‘Euphoria’] is extremely beauty-focused, and that’s what is really cool about it because there aren’t a ton of shows that are really beauty-focused. It’s cool that they do that and it’s really unique because they kind of create this whole universe within the show.”

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Chloe Cherry and Urban Decay celebrate the launch of Vice Lip Bond at The Jane Ballroom on July 13, 2022 in New York City. (Photo by Craig Barritt/Getty Images for Urban Decay)
Chloe Cherry and Urban Decay celebrate the launch of Vice Lip Bond at The Jane Ballroom. Getty Images for Urban Decay

While Cherry has been inspired by the bold beauty in “Euphoria,” she explained her daily beauty look is primarily a no-makeup makeup look, with the exception of a red lip.

She explained lip products have always been her preferred go-to makeup look, so naturally she wanted to work with Urban Decay on its new Vice Lip Bond Liquid Lip Color collection.

Cherry appears in the product’s campaign sporting a bright red lip stain. She explained she was drawn to the liquid lipstick collection because of its long-lasting wear and glossy sheen.

“When I was very young — when I first got into makeup — I had this conversation with my mom where we were like, you can find a lipstick that stays on for a long time, but it’s so hard to find lipstick that stays glossy for a long time. Since then I never found a product that stays on and is glossy, so this is the first time that I’m actually seeing it come into fruition in a lip product.”

Aside from her role in “Euphoria,” Cherry made waves during New York and London Fashion Weeks this February, walking the runways of LaQuan Smith and GCDS and sitting front row at Fashion East and Maryam Nassir Zadeh, among others. She explained her experience modeling and acting has also impacted her approach to beauty.

“I’ve been working with people who are the best of the best,” she said. “I’ve learned a lot of different skills and I’ve really learned how different things look good on me that I wouldn’t have necessarily expected. I’ve learned what colors look good on me and just how to do makeup better and really learn to reach out of my comfort zone.”


PHOTOS: Chloe Cherry Celebrates Urban Decay Vice Lip Bond Liquid Lip Color Campaign